samennon.jpg PHOMr. Sam Ennon is the President and CEO of the company.
He has been in the hair care industry for over 35 years.
He started working with Clairol as a sales representative, calling on retail drug stores. From there he went to District Sales Manager, where he was responsible for 12 outside sales representatives. He held the District Manager’s position for three years and then was promoted to Regional Sales Manager, where he became responsible for 11 western states.




In 1979, Sam left Clairol and went to work for an independent sales organization. As an independent sales representative, he serviced major department stores like Macy’s, Saks Fifth Avenue, Gottschalks, and I. Magnin Department Stores. In 1998, Sam resigned from his independent sales representative position and started his own independent sales representative company under the corporate name of Alexander and Associates Inc. The company represented major black hair care companies, such as Carson Products manufacturer of Dark and Lovely, World of Curls, and J Strickland. In 1989, he formed COIFCO Corporation. This new company created various brands of products including, Silky Wrap, For Mixed Hair, Twist Dreads & Locks, and Off Da Hook.


BOBSA was  founded in 2004 as a black-owned association  that offers the same type service as any Korean Beauty Supply association in this country. The organization was formed and also shown as an alternative to the Korean domination of the industry. Thus, they are still as of today, dispelling the idea that the Koreans have a monopoly on the Black Hair Care Industry. BOBSA is an advocate for the black hair care industry,  and networking business association that is available to cosmetologist, barbers and other businesses that are involved with the black hair care industry across this country. Whatever items you need for your salon or beauty supply store are available either through them or one of their associates. This is just a small service associated with BOBSA.



BOBSA’s mission is to establish African American and Black owned beauty supply stores nationally and internationally. We are advocates for black institutions that depend on beauty supply stores and their distribution networks for support to operate competitive hair care services for the black community.



BOBSA is the premier national organization that provides African American’s the platform to demonstrate competitive leadership in the $9 billion dollar Black Hair Care & Cosmetic Industry nationwide and internationally.  As a major modern American industry founded by African-American women, it is our responsibility in honor of their entrepreneurial spirit, to distinguish ourselves by demonstrating ethical leadership in commanding ownership in this arena. We endorse integrity and respect in all facets of this industry, in business endeavors and in service to our community. We recognize, value, and seek out those individuals and businesses that have a positive impact on related traditional and new hair care institutions. We are motivated by and have embraced the motto “Connecting the Black Dots”.

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