GIVE ME BACK MY $ 1 TRILLION

GIVE ME BACK
MY $ 1 TRILLION 

CELEBRATING
THE YEAR OF THE BLACK WOMAN

 

Thank you for joining the Give Me Back Community 

I am Mutale Nkonde, founder of
the Give Me
Back Campaign. 
We are part of a growing number
of Black and Latina women who want to follow in the footsteps of 90%
of Black millionaires and build wealth through entrepreneurship.
We plan to do this through the creation of businesses
that allow us to capitalize on the $1 Trillion spent by Black and
Latino households in the consumer marketplace each year
. We support women:

  • becoming business
    owners not just consumers
  • having an
    entrepreneurial mindset 
    even when we have 9-5 positions
  • owning and
    controlling our media
  • spending
    strategically

***

ADVERTISERS
PULL OUT OF VH1’S SORORITY GIRLS SHOW

Black
women are like all women complex and so I commend companies
like  Carmax and
Hallmark who
were the first to pull advertising from VHI1’s Sorority
Sisters. Black
women influence $650 billion
worth of annual
spending. This figure has been updated by Nielsen because Black Women
influence 65% of the spending decisions in their
households. That gives us the power to push back against
rachet television.

LETS
GET THIS SHOW OFF THE AIR

In order to make sure the show is
cancelled we need to stop watching. Last week they opened with an
audience of 1.3 million, which is enough to keep it on air. In order
to register our desire to remove this and other shows like it from
television and in doing so  change the narrative built
around black womanhood.  we should:

  • use hashtags like #BanSororitySisters
  • people who use the
    #sororitygirls hashtag are registered as supporters by VH1’s
    social media insight team  

When advertisers
and viewers abandon these types of shows so will the networks.
If you want to stop the misrepresentation of Black women on
television, sign this moveon
petition
. Read more about the
Sorority Sisters fiasco  here.

***

WANT TO IMPROVE YOUR CREDIT RATING IN 2015?

Then meet Nicole
Langlais
e, President
of the 800 Credit Club. She is a financial strategist who teaches
women how to improve their personal credit. I have been working
with her for the last six months and my credit score has increased by
40 points which helped me access business financing. She has agreed
to share some of her tips with us today read her full blog by
clicking 
here.

***

UJAMAA ALL YEAR AROUND:#BUYBLKBIZ SOCIAL MEDIA
CAMPAIGN 

One of the ways we can extend the Black Out
Black Friday protest

is by utilizing the strength of our individual social media
networks.  We should continue to
illustrate our
dissatisfaction with the treatment of Black and Brown people by
police, and strategically spend our dollars to make noise where it
matters most by continuing to promote the

Kwanzaa principle of Ujamaa,
by using our social
networks to encourage spending at Black and Latino owned business.

 

THE DOWN INITIATIVE

Members
of the Give Me Back Community can not exclusively shop in Black and
Latino-owned businesses. Therefore we are seeking to spend our
consumer dollars with companies that include Black and Latino-owned
businesses in their vendor supply network:

Starting January
1, 2015
this email will
include the following information:

This week’s “down” company is : (NAME)

<![if !supportLists]>·
<![endif]>They carry
(products) which are  produced by Black and Latino-owned
businesses

<![if !supportLists]>·
<![endif]>They do not
receive press attention for mistreating their employees

<![if !supportLists]>·
<![endif]>They had an ad
in (insert ethnic media)

 

Please
support the (name) and use social media to ask your friends to do the
same.

 

Here’s
a suggested post : “@name made the #givememytril list of
down
companies

This action will continue through December 31, 2015.

***

THE “DOWN” INITIATIVE

Members of the
Give Me Back Community can not exclusively shop in Black and
Latino-owned businesses. Therefore we are seeking to spend
our consumer dollars with companies that include Black and
Latino-owned businesses in their vendor supply network:

Starting January 1, 2015 this email will include the following
information:

This week’s “down”company is : (NAME)

  1. They carry (products) which
    are  produced by Black and Latino-owned businesses
  2. They do not receive
    press attention for mistreating their employees
  3. They had an ad
    in (insert
    ethnic media)

Please support
the (name) and
use social media to ask your friends to do the same. To check out our
Down List please click here

This action will continue through December 31, 2015.

***

THE YEAR OF THE BLACK WOMAN

This
conversation is part of a wider initiative called The Year of the Black
Woman, 
a series of 365 day online and in
person events
to support and affirm
Black and Latina women. Please follow us using the hashtag
 #YroftheBlkwoman
and
join the 
discussion.

***

WE WILL BE REACHING OVER 50K BLACK AND
LATINA BUSINESS MINDED WOMEN IN 2015

In January, we’ll be announcing
our “Year of the Black Woman” campaign partner who will
help us reach 50, 00 Black and Latina women across the
globe.  If YOU follow
a great Black or Latina business owner with a web
presence who is interested in telling us her story, email
me at info@mutalenkonde.com. I
am looking for fun, tip-based pieces to help us GET BACK OUR $1 TRILLION.

***

WHAT HAPPENS NEXT?

My first book Give Me Back: My Trillion: Black Women and the
Money We Give Away,

is coming out in March 2015, watch this space.

JOIN ME
FOR THE

PANEL
DISCUSSION, BOOK SIGNING & AFTER PARTY

Schomburg
Center of Black Research

March 7, 2015

6pm – 9pm

515 Malcolm X Blvd @ 135th St

Take the 2/3 to 135th

BUY TICKETS NOW

2015 The Year of the Black Woman

#GiveMeMyTril