I am the epitome of Founder / Market Fit. I’m a black woman, who in the past has struggled with finding quality products that fitted my needs. I remember what it was like to spend hundreds of dollars on products, only to have them sitting in my cabinets because they didn’t work. I’ve worked at one of the biggest Beauty Supply Stores in the US, Sally’s Beauty. I’ve read books like The Science of Black Hair, and Curly Girl Handbook to educate myself on all the aspects of healthy hair. I have developed key relationships with major manufacturers that service the black consumer, but most importantly I have lived it! I am part of the $54 million dollar consumer spend.