It Takes A Village Today

LOGO It Take Village TodyIt Takes A Village Today

seeks to be responsible in exposing the grotesque injustices that occur within many communities and to ensure that the masses seek justice by using money as a means to gain control.


It Takes A Village Today brings you a highly anticipated article:

Trina’s Beauty Supply & Salon

The Gross Reality Update: Today, there are over 9,000 Korean-owned beauty supply stores serving a billion dollar market for Black hair. Between manufacturing, distributing and selling these hair care products, Korean entrepreneurs appear to control all major components. Ranen was inspired to make his documentary because of what he saw as the injustice of unfair business practice.


Trina’s Beauty Supply: via Donna Jarrett


A Business with over 20 years experience and they too are suffering the backlashes of Korean distributors owning the business and not wanting to sell to Black owned beauty supply stores.


Leslie and his wife Trina, owners of Trina’s Beauty Supply in Los Angeles, California, have been in the Beauty supply business for over 20 years having a strong presence in their community while serving a great need among their clients. I was able to contact Leslie to speak with him about any struggles he is having on the West Coast but primarily to see if he has had the experiences that many other owners on the East Coast have been experiencing with Korean takeover of Black hair businesses.  Leslie’s words were very matter of fact and occassionally really wanting to ensure that I understood how bad the situation is when someone of color decides to open a Beauty Supply Store. “I cannot tell you how bad it is at times when you are a legitimate, long standing business with great clients and a wonderful reputation, the Korean distributors who are in control purposely tries to prevent me from doing business by not selling me the products, its really bad and it just seems to be getting worse”.


As we continued to speak I realized what the owner of Bee Tee Beauty Supply in New Jersey expressed in his interview before closing his business for good due to four Korean businesses opening store within two blocks of Bee Tee. “If you don’t speak the korean language, they won’t sell to you, when they do sell, the price is higher than for their Korean counterpart.  You are often compelled to pay cash, certified check or money order for everything you buy. No return, no terms.  Secondly, if you do find a supplier or distributor willing to sell, they will suddenly either stop selling or demand their prodcuts back because of the KBSA (Korean Beauty Supply Association)”.


So the question today is,  “How does a Black Owned Beauty Supply owner thrive selling products that benefit us, some made by us but yet are generating millions for the Korean communities?  First off I need to get this off my chest and fast – we need to stop supporting them who don’t quite like us. Their goal is to come into our communities and create wealth for themselves,  they send thier children to the best schools in cash while we are committing our children to student loans and horrid conditions of education for black children.  We need to educate each other on what being an entrepreneur is and take classes on the subject.  Successful African Americans should mentor a struggling black owned business at least  three times a week helping each other by providing a service that has helped their business to excel.  We need to get into the schools so that our children can see us out there being the superstars that they need instead of  the reality shows and other notoriously negative ways of obtaining wealth. We can turn this around as I, CEO, Founder of It Takes A Village Today is preparing, Operation “Take Our Hair Back” (OTOHB)


What is Operation Take our Hair Back you ask?  Well, its simple and speaks for itself but without the right tools, we can create a disaster of a project if not handled professionally, strategically and with precise maneuvering.  Partnering with companies like the African American Chamber of Commerce, BOBSA (Black Owned Beauty Supply Association) and getting involved with Small Business Administration will be the first start – They provide services to ensure we move ahead.


The most important one is to support each other and if the business don’t have what you need, tell them, or find one that has it that is black owned.  But don’t go to the competitors and take your brotherman out of business!!  It may be hard to believe but that is what I do to this day when it comes to my hair.  My hair is done by an African American and her products are made right in her home and is a legitimate, wonderful holistic Hair business.  I would never walk into a Korean Beauty Supply Store and take my sister out of business.  The Koreans have a code of conduct among themselves as owner of the Korean Beauty Supply Industry, and that is “stick together”  so why can’t we?


REMEMBER THE WORDS OF A BEAUTY SUPPLY OWNER WHO IS NOW GONE – I want all your readers to ‘try and support black beauty supply stores out there’ wherever and whenever they can because they are the ones that will create the wealth in the black community and invest the money back in the black community. Ever wonder where your Korean beauty supply store owner lives? Certainly not in your community where they make their money!



Trina’s Beauty Supply & Salon is located

4854 W Pico Blvd

Los Angeles, CA 90019 Mid-City