In the mid 60’s, a new look that was a draw back to the original Afro hairstyle called the NATURAL. This was to allow the hair to grow out naturally then groom and comb or “fork” it out to a neat round appearance and cut to a well rounded shape. The first company to offer a product that conformed to this style was Magnificent Products in Los Angeles. Two barbers Dennis Taylor and Wilber Jackson founded the company. The product and the style it was related to became a nation wide phenomena. Other companies tried to capitalize on this success, but none over came the pursuit. Later a majority owned firm J. Strickland of Memphis, Tenn. at that time, the makers of Royal Crown and Dixie Peach products made the Magnificent Products an offer that they could not refuse, and bought the company. But instead of furthering and enhancing the sales and popularity of the products, they withdrew it from the market and shut it down. The speculated reason for this was because the Natural look was interfering with the sales of Royal Crown, Dixie Peach and other similar products produced and sold almost exclusively to Afro-Americans. People wearing the Natural did not need or use petrolatum-based products. Johnson Products picked up the slack with a product called Afro Sheen, that did quite well until the fad was replaced by the so-called Jeri Curl. In the early 1980’s Worlds of Curls a black owned company in Compton, Ca. became financially strapped due to diversifying into endeavors outside of their niche market and the declining curl market. Worlds of Curls had the best selling curl maintenance products for both professional and retail. The company is now owned by the J. Strickland Company the makers of Royal Crown Products, as eluted to above, concerning Magnificent Products. Johnson Products of Chicago that was mentioned earlier in this article, was acquired by a majority holding and investment firm a few years ago, and has changed ownership four more times sense then including the Walla Corporation of Germany with U.S. headquarters in New Jersey. Walla’s major niche market is hair color products (the best sell hair color line in Europe). Later Walla was acquired by Proctor & Gamble, and now Johnson has new owners. Now the NATURAL is back in again is controlled by black manufacturers listed below are the up in coming new companies that are creating various brands and products for this new and exciting hairstyle called the NATURAL. To all of the new black manufacturers that are manufacturing natural products let’s not sell out again let’s keep this for ourselves.
RAJEEYAH SWEET NATURALS
HAIR CHURCH PROD
TALIAH WAAJID NATURAL HAIR PROD
HAPPY NATURAL HAIR
How It Began
20 years ago The WNHH&B Show started as an empowering, exciting, annual celebration of natural hair. It quickly morphed into a weekend celebration of everything natural, healthy, organic, musical and FUN! It is where thousands of consumers, women, men and families come to network, shop and enjoy a weekend of fun, music, interactive workshops and information on the latest products and services to enhance their lifestyles totally. This event has grown over the years from 25 exhibit booths and 200 attendees to 250 exhibit booths and over 30,000 attendees. It is a very established event that shows no signs of slowing down. This show is the foundation of a movement that instills a love of total self. It started out as a hair movement
that quickly morphed into a total body movement who’s message is Healthy Hair, Healthy Body, Healthy Lifestyle.
Taliah Waajid created this show to spread the word about natural hair care but found that women also needed and wanted information on becoming healthier. Millions of women all over the world struggle with managing their natural-textured hair, weight, health issues and self-esteem, and are looking for answers and acceptance. That is why the health and wellness aspect of the show was added to the event. The WNHH&BS provides positive encouragement and is a place of freedom from negativity for those who choose to embrace their natural hair and natural self. It is a welcoming place where women become more empowered. They come to celebrate, network, enjoy and learn to be the best self they can be—totally.
The WNHH&B Show educates and encourages a total love of self through knowledge
about healthy hair, healthy living, wellness, and beauty. The show is still inspiring and life changing for many choosing to be healthier from head to toe.